Readership
And Distribution

READERSHIP & DISTRIBUTION

ORGANISATIONS Africa Europe Elsewhere Aggregate
International Investors 43% 14% 5.0% 62%
Overseas Exporters 10% 7.0% 1.0% 21%
National Companies 8.0% 3.0% 1.0% 12%
Public Sector 0.5% 0.5% 0% 1%
Multilateral Agencies 0.5% 0.5% 0% 1%
Others 0.5% 2.0% 0.5% 3%

JOB TITLES
CEO’s 6.0% 4.0% 1.0% 11.0%
Procurement Directors 6.0% 13.0% 2.0% 21.0%
Senior Management 20.0% 22.0% 4.0% 44.0%
Middle Management 6.0% 3.0% 1.0% 10.0%
Managing Directors 8.0% 2.0% 0% 10.0%
Ministers 2.0% 1.0% 0% 3.0%
Others 0.5% 0.5% 0% 1.0%

KEY COUNTRIES Digital Country Database
Nigeria 40000
Ghana 13000
Ivory Coast 600
Cameroon 500
Senegal 500
South Africa 58000
Botswana 2000
Namibia 1800
Zimbabwe 400
Zambia 600
DRC 300
Mauritius 800
Kenya 1700
Tanzania 700
Uganda 2010
Ethiopia 810
Sudan 300
Morocco 3000
Algeria 2600
Egypt 3200
Dubai 4800
UK 58000
France 14400
Germany 56600
USA 65000
Portugal 3000
Belgium 13000
India 52500
China 60000
Conferences 2000
Retail & Subscribers 11000
Internet online 60000
Others 16000

Africa, Europe and elsewhere refer to the region from where demand originate. Total subscribers are per quarter distributed daily, 5 days per week. There are paid and free subscribers and retailers are in West, East and Southern Africa. Conferences, exhibitions and meetings are listed for 2017 and print editions are prepared specially for these events. More than 98 per cent of digital publications are opened and read.
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